CASE 04 / branded booth / experiential environment

Magic The Gathering Booth : PAX Unplugged

A branded convention environment designed to turn gameplay, retail, and guest interaction into one cohesive physical experience.

A branded convention environment designed to turn gameplay, retail, and guest interaction into one cohesive physical experience.

A branded convention environment designed to turn gameplay, retail, and guest interaction into one cohesive physical experience.

ROLE — Experiential Concept Design / Scenic Design

FORMAT — Convention Booth / Branded Environment

YEAR — 2025

Overview

Overview

A convention booth concept developed around physical immersion, branded storytelling, and functional guest flow. The design balanced budget-aware scenic identity with practical zones for product display, gameplay, learning, and attendee engagement.

A convention booth concept developed around physical immersion, branded storytelling, and functional guest flow. The design balanced budget-aware scenic identity with practical zones for product display, gameplay, learning, and attendee engagement.

A convention booth concept developed around physical immersion, branded storytelling, and functional guest flow. The design balanced budget-aware scenic identity with practical zones for product display, gameplay, learning, and attendee engagement.